We will speed up the process of hiring top candidates and increase employee engagement by creating a strong and attractive HR brand.

Contact us!

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We help create an attractive image of the company for job seekers and stand out from competitors

need to strengthen the IT team in a short time, and there is a shortage of specialists on the market

need to fill a C-level role, and there is strong competition for relevant candidates

candidates find it difficult to find information about the manager, team and corporate culture

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recruitment is delayed from the planned 1.5-2 months to six months or longer

How we create an HR brand for your company

We build an HR brand in 2 stages: research and implementation

Employer brand audit

We analyze the perception of the company by candidates, identify the strengths and weaknesses of the HR brand.
Analysis of HR brands of competitors and your position in the market

We evaluate how your company looks against the background of competitors, what advantages can be strengthened.
Formation of a list of company values and development of EVP

We conduct interviews with hiring managers and employees to determine key values and form a unique value proposition for employees (EVP).
Content analysis and online reputation audit

We study what is written about the company on the Internet, identify possible objections and doubts among applicants, and form a strategy to eliminate them.
Developing an HR brand through speaker support

We select company representatives (for example, the founder or hiring manager), describe their competencies and experience for the media, and prepare them for public speaking.
We create a media list and a media plan
- The media list includes a list of platforms where we consider it important to place information about the company.
- The media plan discloses tactical actions: when, where, and how we will represent the company.

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We create a content plan for publications and run a blog on Habr to make it easier to hire IT specialists

We negotiate interviews and publication of columns with leading business and venture media Forbes and Rusbase to show the company's culture and features

We record interviews with leading podcasts and YouTube channels to introduce applicants to their future manager

We organize presentations at relevant conferences to meet potential team members

We create career pages for the website to tell in detail about the corporate culture and post all vacancies

We help distribute vacancies in Telegram channels to increase the number of responses to positions

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We help companies in Moscow and all over Russia create a strong HR brand that attracts top executives and strengthens the corporate image.

Our team develops individual strategies taking into account the specifics of your industry and corporate culture. We adapt approaches so that your values become clear and attractive to both internal employees and candidates.

We combine experience in executive search and expertise in communications.

The HR brand project is led by two consultants: a professional consultant and a PR expert.

External expert of Benchmark Executive in marketing, brand and communications

Yulia Kozorez

15 years of managing marketing and brands in the largest retail (M.Video, Eldorado, Svyaznoy, Lenta) and banking (Sber)

Implemented 4 significant rebrandings for the retail market: Eldorado, M.Video, Svyaznoy, Lenta

Acts as a mentor and coach for top managers (Sber, MosGorTrans), teaches at the National Research University Higher School of Economics

Winner of the Effie, IPRA, Kommersant, NPBC, Silver Mercury, Silver Archer awards

In 2023, she made her dream come true - and organized her own company Markom Praktika specializing in branding and communications

Communications expert and Benchmark partner

Daria Bondarenko

Combines expertise at the intersection of PR and HR

ex-Head of HR of a Swiss startup

For over 5 years, she has been building personal brands of founders and C-level

Journalist, author of an interview project with the leading venture media Rusbase

Visiting lecturer at the Financial University under the Government of the Russian Federation

When an HR brand is built, a business can select the best candidates on the market.

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1. Accelerated recruitment process:
Searching for key roles takes 2-3 times less time thanks to precise strategies and HR brand development.
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1. High-level candidates:
No more compromises — you get specialists who fully meet your requirements and tasks.
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1. Selection by corporate culture:
Easily find employees who will perfectly fit your values and the company's atmosphere.
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1. Increased company attractiveness:
A strong HR brand attracts the best specialists, improves the employer's image and makes your company visible in the labor market.

We cooperate with top companies

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